Changing the Face of ADHD Coaching

A fresh take on ADHD coach training that’s neurodivergent-led, intersectional, strengths-based, and unapologetically real.

Why We Started Gold Mind Academy

Born from lived experience. Built for impact.

Gold Mind Academy began with a shared vision: to create the kind of ADHD coaching training we wish had existed for us.

Katie founded the original coaching and training company in 2020, and in 2021, Alex joined forces with her to bring Gold Mind Academy to life. As late-discovered ADHDers and ICF-accredited coaches, we knew that coaching could be transformational, but only when it’s neuroaffirming, relational, and grounded in lived experience.

In 2022, Alex relocated to New Zealand, expanding our global reach. In 2025, we stepped into our next chapter by launching a full suite of neurodiversity programmes for workplaces, leaders, and teams.

Gold Mind Academy is now more than a training provider. We are shaping the future of ADHD coaching and driving systemic change through strategic consultancy, workplace training, and keynote speaking. Our work supports individuals and organisations to move from misunderstanding to true neuro-affirmation.

This is not just a business. It is a movement.

Key Milestones

A Movement, Not Just a Programme

We’re not here to churn out ADHD coaches. We’re here to change the way the world sees ADHD.

We are on a mission to…

…create and maintain exceptional ADHD coach training which is experiential, process driven, & therapeutic.

…foster a community where people belong and practice getting their needs met.

…build a diverse faculty and professional team who understand themselves and lead with vulnerability.

…further the professionalisation and value of accredited, ethical ADHD coach training.

…be the global gold standard in ADHD coach training.

How we show up

Our values aren’t just words - they’re behaviours.

We don’t just talk about psychological safety, collaboration, or authenticity, we practise them. Our values shape how we show up with each other, with our students, and in the wider world. Rooted in the VIA Character Strengths, these values reflect the kind of coaches we’re proud to be and the kind of world we’re helping to build.

Our Philosophy

Coaching that celebrates difference.

Intersectional ADHD coach certification

Strengths-led, not deficit-based

Therapeutic ADHD coaching course

Neurodiversity-affirming and trauma-aware

In person certified ADHD coach training course

Coaching as a relational, co-created process

Training that works with ADHD and neurodivergence

Grounded in intersectionality and equity

Live feedback for ADHD coaching certification

Supporting coaches to be the support they never had

Meet Katie & Alex

Co-founders, coaches, parents, partners - and two people who care deeply about making this work of ADHD coaching mean something.

Katie Friedman - ADHD Coach
Alex Campbell - ADHD Coach

Hi, I’m Katie.

For nearly forty years, I didn’t have a name for the way my brain worked - but I felt the difference deeply. It shaped how I led, parented, and drove myself to exhaustion. When I burnt out at 38, I knew I needed a different path. Becoming an ADHD coach wasn’t just a career change - it was a reclaiming. Now, I help others find the gold in themselves that I had to dig so hard to uncover in me.

Hi, I’m Alex.

I was one of the first 40 people diagnosed with ADHD in the UK - but a diagnosis didn’t mean understanding. It took years of unlearning and self-discovery to stop trying to be “better” and start learning how to be me. Now I’m an ADHD coach, psychotherapist, and co-founder of Gold Mind Academy. I help others come home to themselves - with honesty, humour, and a lot less shame.

Meet Our Facilitators

Meet Our Student Ambassadors

  • Alan Stracey

    Alan Stracey

    Alan is a full time ADHD coach specialising in high-performing adults, helping them to create sustainable, impactful changes while operating under pressure. After a 20-year career in the creative industries, from professional guitarist to Managing Director of a global video production studio, Alan knows first-hand what it means to thrive in high-stakes environments.… Read More.

  • Headshot of Bex O’Malley, ADHD coach and neurodiversity consultant, smiling against a neutral background.

    Bex O’Malley

    Bex was diagnosed with ADHD later in life, a turning point that helped her make sense of years of masking, overworking, and burnout. The diagnosis didn’t just give her answers; it gave her language, self-compassion, and permission to understand herself differently.… Read More.

Support Services

  • Bobby Frazer, Client Experience Administrator

    Bobby Frazer, Client Experience Administrator

    Bobby brings together her passions for coaching, inclusivity, technology, and learning in her role as Client Experience Administrator at Gold Mind Academy. She has been deeply involved in professional development since 2017—nurturing communities, running international conferences, and creating positive learning experiences within adult education… Read More.

  • Rebel, Team Mascot

    Rebel, Team Mascot

    The wonderful Rebel is known for providing comforting cuddles and an excellent motivator to take well-deserved breaks, stretch the legs, and enjoy a much needed walk outside.

Interested to find out more?

Talk with our co-founder or student ambassadors

Training to become an ADHD coach is a big decision. We’re here to help you choose what’s right for you.

Become an ADHD Coach